Marketeca

Languages: – Chinese B2 – French B1- Native Spanish – English B2 

Outsourcing de Servicios para Asesoramiento Financiero, Gestiones Administrativas, Comunitiy Management, Bodegas que deseen Exportar, Empresas de Embutidos Ibéricos, Importadoras de Regalos Promocionales, Servicios de Asistencia Técnica y Distribuidoras Mayoristas en España y China.

 

 Brief Biography

I was born in Madrid, in a working class environment. When I was 17 years old started studying Law (Degree or Lincenciatura), Enterprise Advise (Grade or Diplomatura), English and started working as lawyer and Administration and Marketing Manager very soon. Later, I specialized in Purchasing, working for Simago (today part of Carrefour), Vips Group, Zena Group (today Alsea Group) and further companies in Spain and China, as Purchase advisor for oppening new markets for some companies interested in my experience and knowledge.
Today, able to comunicate in Chinese, English, French and Spanish, I am ready for any challenging position for giving support to any Company that need a resilience profile, because The World never stops; every minute is changing and surprising.

FUNCIONES – SKILLS

  • Gestión de compras y gestión de categorías. Gestión de stock, Reposición, en base a tendencias, Lead Time de proveedores y procesos internos. Varias Categorías y Sectores: Construcción, Servicio de Alimentos, Alimentos, Bebidas, Hostelería, Servicio Gratuito, Herramientas, Ferretería, Equipos de Seguridad, Jardines, Tiendas de Conveniencia, Equipos y Empaques
  • Negociaciones difíciles: precios, pago, plazo de entrega, facturación (EDI, confirmación, documentos de importación / exportación)
  • Importaciones de USA, INDIA, NORUEGA, DINAMARCA, ITALIA, FRANCIA, CHINA, P. RICO, ALEMANIA, IRLANDA
  • Investigaciones de Mercado en China, Taiwán, Hong Kong
  • Negociaciones complejas: precios, pagos, plazo entrega, facturación, documentación
  • Estudios de legislación china sobre calidad, para marcas OEM, de las Categorías Estudiadas
  • Outsourcing de Servicios para Citisoluciones (Filial de Citigroup en España), Total Factory, Bodegas de varias D.O., Empresas de Embutidos Ibéricos, Regalos Promocionales, Servicios de Asistencia Técnica y Distribuidoras Mayoristas.
  • Innovaciones disruptivas para eficiencia en Cadena de Suministro y alcanzar los KPIs:  nuevos ERP, CRM, sistemas de cocina inteligentes, plataformas de frío,  Almacén Regulador  y Cocinas. Lean Six Sigma, y Kaizen Agile. Posibilidad implementar APIs para BIG DATA (Google BigQuery, AWS), CLOUD PLATFORMS (GCP o Azure), Blockchain para crear Layers Inviolables para Smart contracts,  Trace and Track, cubriendo nuevos atributos de Cadena de Compra.
  • Flexibilidad a necesidades de la Empresa,  resolución de problemas con Producción, Logística y Aduanas o Registros (RSI, Sanidad, AECOC, Creación de Laboratorios ad hoc, Gestión de TARIC, IVA, Customs)
  • Participación en foros en China, Portugal, España, de Centros Culturales, Instituto Confucio, Universidad de Chongqing, Cámara de Comercio de Hong Kong, Nanjing, Tianjing, Wenzhou, Taiwán, Guangzhou, Taizhou, Fujian o Asociaciones culturales de Chengdu
  • Participación en actividades médico – científicas para elaborar Fichas técnicas y contenido de Marketing

WE HELP YOU TO REACH THE SUCCESS:

Outsourcing for Financial and Tax Services, Education Institutes, Several Cellars, Iberian Premium Pork Brands, Import Promotional Gifts, Assistant Services and Bulk Retailers in Spain and China.

SKILLS

  • Purchase Management and Category Management. Stock management, Replenishment, based on tendencies and trends, Lead Time of suppliers and internal processes. Several Categories and Sectors : Construction, Food Service, Food, Beverages,  Hospitality, Free Service, Tools, Hardware, Security Equipment, Gardens, Convenience Stores, Equipment and Packaging
  • Dificult Negotiations:  Prices, Payment, lead time, invoicing (EDI, Confirming, Import/Export Documents)
  • Imports from USA, NORWAY, DENMARK, ITALY, FRANCE, TAIWAN, P. RICO, GERMANY, CHINA, IRELAND
  • Disruptive Innovations for achieving KPIs: new ERP, MRP, CRM, Smart Kitchen Systems, Logistic, Cold Platforms for Food Service Operations. Lean Six Sigma. Ready for New APIs  (Google BigQuery, AWS), CLOUD PLATFORMS (GCP or Azure), Blockchain Applications for smart contracts and intelligent trace and track for covering new trends
  • China, India, Taiwan and Hong Kong Market Research, Fairs in more than 11 Asia cities for several Categories
  • Flexibility, Goal is the success, high eficiency in resolution of problems with several Departments
  • Participation in forums in China, Portugal, Spain, of Cultural Centers, Confucius Institute, Chongqing University, Hong Kong Chamber of Commerce, Nanjing, Tianjing, Wenzhou, Taiwan, Guangzhou, Taizhou, Fujian or Chengdu Cultural Associations
  • Participation in medical – scientific activities to prepare Content for Promotions or Technical Files.

BACKGROUND

Highly skilled and experienced management Adviser with more than 25 years of analyzing business operations. Recognized as an expert in Operational Excellence, Procurement and Change Management best practices.

Has designed and re-engineered processes in a variety of industries and competencies, implemented a wide range of change management programs, and performed executive coaching to support clients’ strategic imperatives. Background includes having worked internationally in leading Companies, that include brands as Pizza Hut, Burger King, Fosters Hollywood, Nostrum, Vips, Starbucks, TGI FRIDAYS (honored in 1992 for oppening the first Restaurant in Continental Europe with 9000 new SKU), Dairy Farm Group (H.Kong), and Zhong Qi Hua Ye (Qingdao), only for mentioning most well known.

We have been implementing Platforms for better service to company needs: Martin Brower, Booker, TFE, Conway (before McLane), Salvesen Logistics, Mercamadrid Fruit Operators as Eurobanan – Angel Rey, Nortenos Group, ZQHY…

Since first incursion in Food Service,  he tried to accelerate demanded change and executing integrated solutions across the value chain to optimize client profits through Revenue Enhancement and Cost Reduction initiatives. Has multidisciplinary implementation team experience with regards to cocreating and cofacilitating Business Excellence and Enterprise Architecture Processes, Systems Implementations, and Mergers / Acquisitions.
Some of the overcomed challenges was to Create a New System, more Dynamic and Eficient por producing in mass for Short, but intense, Campaigns, such Christmas Hampers production (Simago / Champion / Dairy Farm Group), Catering Events (Carlos Sainz Karting Oppening), Commissaries (Vips Group, California in Zena Group), Rationalization of Imports from USA and other countries for more than 9000 references for oppening TGI Fridays (400 recipes, 200 cocktails), involving with Dynamics meetings other Departments for better improvement of the whole Company.

Also implemented in California Company, later named Zena Group, the first ORACLE based tool that was a merged ERP and CRM  that could treat Suppliers as own department for de dairy process of supply more than 60 units with only 4 trucks and 1 warehouse, with 2000 references than transformed were more than 6000 portions, recipes, menus, and customized Catering, controlling temperature, items costs and final quality, with External Quality Controls for better Service. Also experience in SAP, Dynamics, Retail Express, Quartup, Excel, and other tools.
Direct experience in operational (direct negotiations with most important suppliers like C.Cola, Pepsi, Unilever, Pascual, Besnier, Borges, Coren, Kepak, Irish Dairy Board or Ornua, Glanbia, Irish IFBE part of Bord Bia, Kraft Heinz, Nabisco, Suntory, AIA, Loui Gad, Unilever, Valio, Henkel, Nordlax, Danpo, Doux, Plukon, Labweston, Coberco, Sudfleisch or Vion, Skare, T.Boer or VanDrie, Lindt, Nestle, JGC, OSBORNE, ALLIED DOMECQ, Segafredo, Holroyd Meek-Booker, Blue Dragon, Whitbread, Norteños, Carpisa, Cuello, Granjas San Bernardo , Padesa)

And consulting roles that include several industry sectors: Manufacturing (to include Meats, Poultry, Dairy Products, Wines, Dry Food, Fats, Cleaning Products, Packaging and last evolution to compostable new generation of materials, Cured meats -specially from iberian pork-, Shipping & Logistics).

Key knowledge areas include those businesses requiring Change Management tied to implementing Process Improvement initiatives and Reorganizations, improving S&OP Efficiencies, implementing Management Operating Systems and Cost Reduction Programs up to 20% in some areas, and Optimizing Geographic Distribution (in some Companies with more than 500 points)

During last 12 years, deeply involved with Spanish and Chinese companies, we have been sharing offices for better knowing chinese culture related to business

In this period of time, we have contributed to Purchase and Export goods from this Sectors:

  • Textile:  Children clothes, Flamenco Dress 
  • Health:  Anti ageing cosmetics, Infant Care, sanitary napkin, sanitary towel, sanitary pad, menstrual pad, or pad is an absorbent item worn in the underwear women
  • Biochemical Compounds:  proanthocyanidin, grape seeds, esential oils
  • Infant  Formulas
  • Food and Drinks: Muesli, Honey, Biscuits, Mineral Water, Wines with DO and Table Wines, Milk
  • Customized Products for Bulk Purchase

Native language Spanish, with fluency in English and also can speak in French and Chinese (this learned during 9 years with certification C1 in Official School).

He holds a Law Degree from Madrid Universidad Autónoma, also a Diplomature in Business Consultancy from Madrid Universidad Complutense and Business Administration Master from the IDE CESEM Business School. Also studied in UAM Recycling Urban Solid Waste, Communication skils for ELE (Cervantes Instiut), and several courses and capacitation for manage wines and serveral food products.

Since he started working, have been travelling to USA, Dominican Republic, Morocco, Ireland, Uk, Germany, France, Portugal, Finland, Italy, China (XiAn, Beijing, Tianjin, Shanghai, Hangzhou, Wenzhou, Guangzhou, Nanjing, Chongqing, Chengdu), Hong Kong and Israel

EDUCATION

GRADUATE IN LAW Universidad Autónoma Madrid: 1981-1986. Honors Commercial Law

MBA: Instituto Dir. Empresa CESEM 2007

BUSINESS ADVICE. DEGREE  Universidad Complutense Madrid: 1986-1987. Excellence Scholarship. 

CANVAS, LEAN SIX SIGMA TRAINING COURSE. Un.Rey Juan Carlos.Madrid Training Institution. 2019 

BIG DATA, BUSINESS INTELLIGENCE AND A.I . Madrid Training Institution/UAH. 2020

DIGITAL MARKETING AND WEB FUNDAMENTALS. Madrid Training Institution/UAH. 2020

 BUYER PERSONA, ADELA REVELLE, ARIZONA STATE. 2020

EMOTIONAL INTELLIGENCE AND SOFT SKILLS DEVELOPMENT Training Course. 2019

SPANISH as FOREIGN LANGUAGE Teaching Training Course. Cervantes Institute. 2018 

FINANCIAL ADVICE. DIPLOMA. BAI-CITIGROUP (2005)

RECYCLING URBAN WASTE. UAM. (1985)

URBANISM AND LAW. COAM & ARCHITECTURE SCHOOL. (1988)

EXPERIENCE

EXPERIENCE

2020-2020 BRESME MADRID AND SHANGHAI DONY LTD, Procurement Export and Import Manager.

2005-2019 MARKETECA Consulting. Procurement, Export and Market Development 

Outsourcing for Citigroup, Total Factory, Several Cellars, Iberian Premium Pork Brands, Import Promotional Gifts, Assistant Services and Bulk Retailers in Spain and China.

2003-2005 FARMAROSA, Procurement Director. Madrid. 

2002-2003 GRUPO NORTEÑOS, Supply Chain Controller. Madrid.

1999-2002  ZENA ALSEA. Procurement and Information Technology Director. Madrid. 

1991-1999  VIPS ALSEA. Buyer Food and Drinks. FHC and Convenience Stores. Madrid. 

1988-1991 SIMAGO. Buyer. Production Manager, Christmas Hampers. Madrid

1986-1988 PROYCONSA-ASPRIMA. Construction- R.Estate . Administration & Marketing Manager. Lawyer. 

My CV:

https://drive.google.com/file/d/1nICHKMKusY3rRdWRyGx88TpIoBAG317G/view?usp=sharing

SOME CERTIFICATIONS

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